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Mktg Automation Specialist XW in Lehi, UT at Verisk Analytics

Date Posted: 7/11/2018

Job Snapshot

Job Description


 

Xactware is an equal opportunity employer. 

 

Requirements:
  • Bachelor’s degree in Marketing, or other marketing-related field or equivalent experience.
  • Understanding of marketing automation, lead nurturing, lead scoring, and targeted email best practices.
  • Working knowledge of HTML, other web technologies, Eloqua, and Salesforce (SFDC) a plus.
  • Experience / passion for A/B testing.
  • Research skills for gathering, organizing, reporting, and presenting actionable insights from data analysis.
  • Ability to manage multiple projects simultaneously and work under deadline pressures.
  • Detail-oriented with excellent organizational, analytical thinking, and problem solving skills.
  • Strong written and oral communication skills, including phone and presentation skills and the ability to communicate effectively with management and co-workers.

           

Principal Responsibilities and Essential Duties:                                                                            
  • Develop and execute lead generation strategies and processes.
  • Recommend and implement lead management process improvements (best practices).
  • Work closely with sales and product marketing to continue refining the marketing sales lead process and supporting campaigns.
  • Analysis and reporting of lead nurturing, lead scoring, email campaigns, and related marketing automation efforts.
  • Manage mailing list subscribers and send targeted email campaigns to customers and prospects.
  • Assist in web analytics, SEO, PPC, customer data sources, and related analysis.

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