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Marketing Strategist in Jersey City, NJ at Verisk Analytics

Date Posted: 5/14/2018

Job Snapshot

Job Description




Verisk Analytics has an amazing story to tell. In 2016, Forbes magazine named Verisk Analytics to its World’s Most Innovative Companies list and to its America’s Best Large Employers list. If you’re looking for a career that transforms, inspires, challenges, and rewards you, then come join us.

 At Verisk, you can build a rewarding career with challenging and meaningful work; create a positive, lasting impact on the business; and find the support, coaching, and training you need to advance your career. Our culture of innovation means your ideas on how to improve our business will be heard. As key contributors to our success, our team members enjoy working in a business-casual, collaborative environment that offers state-of-the-art resources, advanced technologies, and an excellent benefits package.

 Verisk Analytics is a leading data analytics provider serving customers in insurance, natural resources, and financial services. We’ve been delivering data, analytics, and decision support services to our customers for more than 45 years. At Verisk, you’ll be part of an organization that’s committed to serving the long-term interests of our stakeholders, including the communities where we operate.

 ISO, a unit of Verisk Analytics (VRSK), is an insurance solutions company specializing in applying advanced analytic techniques and data management skills to the challenge of accurately assessing risk in the property and casualty insurance industry. Our clients include many of the nation's leading property and casualty insurers.

 About Us…

ISO’s Marketing team seeks an ambitious Marketing Strategist to collaborate with a group of accomplished professionals in helping define marketing strategy and develop a roadmap for Verisk. You will be deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to exercise your strategic marketing and project management skills. Our Marketing team currently uses Workfront, Tableau, as well as and Eloqua. The ideal candidate will be comfortable learning these tools.If you desire an opportunity to apply your talent in communicating value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients, we want to talk to you!


 The Day-to-Day Expectations Of This Role Are
  • Marketing Strategy
  • Demonstrated success of marketing strategy development and implementation.
  • Focus on holistic approach that markets a broad array of data, analytic, and insurance solutions for insurance carriers and agents
  • Ability to synthesize analyses and interviews to enhance and expand value proposition for prospects and customers
  • Ability to build relationships and collaborate with cross-functional teams consisting of professionals with a variety of diverse roles, including senior leadership, marketing management, operations, product management, sales, and more
  • Participate in conception of and launch of innovative lead generation campaigns using email marketing, web landing pages, online advertising, podcasts, video, and social media
  • Working with the product team, develop product training, sales guides, RFPs and proposals, sales call preparation, and other materials to support sales efforts
  • Engage customers with digital strategies and compelling content
  • Collaborate on brand assessment and development initiatives
  • Knowledge of Challenger and Oratium marketing theory and application desired
  • Marketing Execution:
  • Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers
  • Provide marketing strategy leadership for thought leadership, speaking engagements, and internal and external panels, conferences, and events for content experts
  • Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects
  • Must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities
  • Excellent leadership and interpersonal communication skills are critical
  • Knowledge of and experience with, Eloqua, or other CRM and marketing automation solutions strongly desired
  • Excellent problem-solving skills

The Successful Candidate Will Have
  • BA/BS in marketing, communications, business, or related field
  • 4+ years demonstrated success in product and content marketing strategy development and implementation
  • Strong leadership and interpersonal communication skills
  • Strong project management skills and attention to detail
  • Proficiency with Microsoft Office Suite
  • Experience with the commercial and personal lines property and casualty insurance industry preferred
  • Experience with Challenger or Oratium messaging models a plus
  • Ability to travel 5-10%

We offer an excellent compensation package. Our benefits package is competitive and includes full healthcare options, a 401(k) plan, and generous paid time off program.

Verisk Analytics is and Equal Opportunity Employer